As today’s businesses become increasingly digital, you could be forgiven for wondering whether branded stationery is still relevant. Technology plays a vital role in helping us collaborate, organise and streamline, but stationery has a lot to offer as well – from improving brand perception to boosting customer engagement.
Your branded stationery is an extension of your business’ identity. As well as looking professional, it needs to convey the right message and perfectly match your business logo, colour and guidelines.
Branded stationery is a great way to promote change. Whether that’s a new product launch or company rebrand, eye-catching pens, business cards and calendars will quickly get your message across.
That just leaves one question: how do you bring your stationery to life? Here are five innovative ideas to help your branded stationery create the right impression and get your business noticed.
1 Encourage audience participation
If you’re looking at an item of stationery and only seeing the object itself, stop right there. It’s time you used your branded stationery to encourage people to get involved. That could be a promotional notepad or sticky notes that people write messages or draw in and post their creations on social media.
The more people who share their results, the more publicity you create and the further your campaign will reach. People like getting creative and having their voices heard – it’s amazing what one item of branded stationery can achieve.
2 Give people something useful
When most people think of branded stationery, they think of pens and business cards. And don’t get us wrong, these are both very useful, but sometimes it’s good to go one step further with your branded stationery.
Take calendars, for instance. They’re convenient, useful and come in lots of formats. The format is not so important – wall-hung or desktop, horizontal or vertical, cardboard or glossy, they are all effective. The point is that once in position, calendars are always visible. Yes, people have their lives organised on their phones, but sometimes a quick glance to check the date is all that’s needed. Sticky notes and memo blocks also fall into the useful category.
3 Blend online with offline
Branded stationery gives you an opportunity to bring the digital side of your business in line with printed items. For example, if you are sending out parcels on a regular basis (with the rise of ecommerce right now, it’s likely that you are), why not use branded envelopes or duct tape? The recipient knows exactly who the item is from (and even what is inside) before they open it.
4 Be an inspiration
There are certain elements you want to include on your branded stationery – logo, website and contact details, for example – but have you thought about adding a little something extra? Something that will inspire your customers and match your company values.
Including inspirational quotes, motivational messages or moments of mindfulness on your branded stationery can be really effective. As long as these messages fit with your brand identity, you can be as funny, serious or quirky as you want.
5 Think about the design and finishing touches
Finally, make sure your branded stationery idea is beautifully designed and perfectly printed. Think about the font, images, colours and shapes you use, as well as the paper stock, finish and printing method. These can say a lot about a company and really get you noticed. Be sure that the design and finish of the product is consistent with your brand.
At Service Graphics, we can help you present a professional image with your branded stationery. Our design teams are happy to help you with your idea, from concept to completion, while our print team will help you achieve the finish your business deserves.
Get in touch with the team today to find out more.