Printed marketing materials are often the first interaction a potential customer has with your brand. You need them to make a good impression. But the question is: do they?

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Printed marketing materials are often the first interaction a potential customer has with your brand. You need them to make a good impression. But the question is: do they?
We live in a world of digital-everything. With businesses increasingly focused on digital products, innovation and revenue, print can sometimes be overlooked. Yet, print still has a role to play in the marketing mix. Not least because of the benefits it offers.