We live in a world of digital-everything. With businesses increasingly focused on digital products, innovation and revenue, print can sometimes be overlooked. Yet, print still has a role to play in the marketing mix. Not least because of the benefits it offers.
As today’s businesses become increasingly digital, you could be forgiven for wondering whether branded stationery is still relevant. Technology plays a vital role in helping us collaborate, organise and streamline, but stationery has a lot to offer as well – from improving brand perception to boosting customer engagement.
Everybody knows what a good brochure should look like, but actually creating one that customers want to read requires you to get a number of different design decisions right.
There are some years no one wants to dwell on. But whatever happened over the past 12 months, there’s always a new year (and a new calendar) to look forward to.
